25 years of building revenue. Now I build yours.

I started as the first sales hire at a tech company that grew to $8M a year and was acquired by a division of Mellon Bank. Since then I've founded, scaled and led companies across tech, real estate and B2B services. Today I lead revenue for a small number of B2B companies as a fractional CRO, with a network of 40+ specialists behind me.

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Joe Greco

Joe Greco

Fractional CRO · Seattle, works remote

Since 1997

A career spent building revenue.

First sales hire, founder, partner and board member. Every step built on the one before it.

1997 to 2003

Harbor Technology Group

First employee, Head of Sales

$8M

a year, then acquired by a Mellon Bank division

2003 to 2009

iBuyHousesWA

Managing Partner

$16M

portfolio across 92 units

2010 to 2019

Lifeafar

Co-Founder and Board Member

5 → 110

people across 6 locations, $80M+ managed

2020 to 2025

Sales Simplified

Founder

B2B

outbound sales campaigns for B2B companies

2026

Fractional CRO

A few B2B companies at a time

Now

I own revenue across sales, marketing and operations

Sales is all or nothing. Twenty moving parts, and every one of them has to work.

That's how I look at every company. Strategy, team, tools, operations, brand and marketing. When one breaks, revenue breaks with it. My job is finding where, and owning the fix.

Education

University of San Diego

USD1995
Bachelor of Business AdministrationComputer Science minorSumma Cum Laude

Based in Seattle

Works remote

SeattleCompanies across the US

8 industries

Where I have sold, built and led

Enterprise software and AISaaSERPIT consultingB2B servicesFintechManufacturingReal estate

Enterprise experience with

JPMorgan ChaseDell TechnologiesGallagherSeekerMellon Bank

Start with an Executive Revenue Review.

Answer 20 quick questions. My team and I study your business, your website and how you show up in search. Then I send you a private review of where your revenue is breaking. Free, and personal.

Get your free revenue review
About 4 minutesPrivate review in 2 business days

Prepared by Joe Greco

For your company

PRIVATE
54OF 100

SAMPLE REVIEW

Revenue at risk

The founder is still the sales teamHIGH
No forecast you'd bet onMEDIUM